Principles of global marketing /
by
Keegan, Warren J
; Green, Mark C; Keegan, Warren J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1997Description: xxi, 421 p. : ill. (some col.), col. maps ; 26 cm.ISBN: 0137222998.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
| Location | Collection | Call number | Status | Date due |
|---|---|---|---|---|
| Reference | Reference | HF1416 .K443 1997 (Browse shelf) | Not For Loan | |
| Reference | HF1416 .K443 1997 (Browse shelf) | Available | ||
| Open Shelf | HF1416 .K443 1997 (Browse shelf) | Available | ||
| Reference | HF1416 .K443 1997 (Browse shelf) | Available | ||
| Open Shelf | HF1416 .K443 1997 (Browse shelf) | Available | ||
| Open Shelf | HF1416 .K443 1997 (Browse shelf) | Available | ||
| Open Shelf | HF1416 .K443 1997 (Browse shelf) | Available | ||
| Open Shelf | Non Fiction | HF1416 .K443 1997 (Browse shelf) | Available |
Rev. ed. of: Multinational marketing management. 3rd ed. 1984.
World maps on endpapers.
Includes bibliographical references and indexes.
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